From Declining Metrics to Dominant Social Presence
Cherry Medical Aesthetics had established itself as a trusted name in the medical aesthetics space, offering high-end treatments including injectables, laser treatments, and body contouring. But by September 2025, their social media was telling a different story.
Despite having over 5,000 Instagram followers, the account was actually losing followers — declining by 9 per month. Engagement was stagnant, reach had plateaued around 19,000, and their content wasn’t connecting with the audiences who would actually book treatments.
Cherry Medical Aesthetics came to Upsocial needing more than just better posts — they needed a complete strategic overhaul that would reverse the decline, build genuine community engagement, and turn social media into a real patient acquisition channel.
Upsocial built a content strategy designed specifically for the medical aesthetics space — one that balanced educational authority with the aspirational, results-driven content that drives bookings.
We developed a multi-format approach combining before-and-after showcases, treatment explainers, provider spotlights, and trend-driven Reels that positioned Cherry as the go-to authority in their market. Every piece of content was designed to build trust and drive consultation inquiries.
On TikTok, we leaned into the platform’s appetite for authentic, behind-the-scenes medical aesthetics content — showing real treatments, answering common questions, and demystifying procedures. This opened a massive new discovery channel, generating over 227,000 video views and reaching audiences who had never heard of Cherry before.
Every piece of content served a dual purpose: educate and convert. We developed recurring series that established Cherry Medical Aesthetics as the authority voice in their local market — from “Treatment Tuesday” deep-dives to real-time procedure walkthroughs that demystified the aesthetics experience.
Our team managed the full content pipeline: creative strategy, on-site filming with providers, professional editing, SEO-optimized captions, and strategic posting schedules aligned with peak engagement windows. We maintained consistent output across both Instagram and TikTok, ensuring every week delivered fresh, high-quality content.
The TikTok strategy was particularly impactful. By creating raw, authentic content that showed real procedures and real results, we tapped into the platform’s massive appetite for medical aesthetics content — generating 227,895 video views and establishing Cherry as a trusted voice on the platform.
“Upsocial didn’t just stop the bleeding — they completely turned things around. We went from losing followers to gaining nearly 100 a month, and our reach has exploded.”
Cherry was losing 9 followers per month when Upsocial took over. Within months, we flipped that to +91 per month — a complete 180 that reflected genuine audience interest and quality content that people wanted to follow.
By positioning Cherry as an educational authority — not just another aesthetics account — we built deeper trust with potential patients. Treatment explainers and provider content drove consultation-ready engagement that translated directly to bookings.
Launching authentic procedure content on TikTok unlocked a massive new audience channel. With 227,895 video views and a +900% increase in TikTok reach, Cherry was suddenly visible to thousands of potential patients who’d never found them before.
“We were honestly worried about our social media — the numbers kept going down no matter what we tried. Upsocial completely changed the trajectory. Now we’re growing every single month.”
“The TikTok content has been a game-changer. We’re getting inquiries from people who found us through videos they saw on their For You page. That never happened before Upsocial.”
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