Case study · Face Foundrié
How we built hype for Face Foundrié’s newest facial bar before the doors opened, then kept the momentum going through opening week.
Instagram, August 19 to October 8, 2026.
The goal
Face Foundrié was opening its newest facial bar in Littleton and wanted the neighborhood to know about it well before opening day. The plan was to build awareness early, get people excited to book, and make opening day feel like an event.
How it played out
Seven weeks out, we started showing the space as it came together: construction clips, a “coming soon” series, a before and after of the build-out, and a funny behind-the-scenes Reel about what it actually takes to open a store front. We also used the account to recruit Denver-area estheticians for the new location.
Before the doors officially opened, Face Foundrié invited a group of local influencers in to experience the new space. Their posts carried the launch to audiences well beyond Face Foundrié’s own followers.
When booking opened, we pushed it with Reels built around a limited founding membership offer. Posts asked people to comment “Membership” to get the sign-up link, so interested people could act right from the comments.
Opening day was all about the space and the people in it, with the official “Littleton, we’re officially open” Reel going live that afternoon.
Four days after opening, a quick tour of the new space became the most-watched post of the whole launch. We kept the founding membership push going right behind it.
Tap to play with sound
2K viewsFirst look inside the Littleton studio
1.9K viewsWhat it takes to open a store front
1.2K viewsOur books are now open
3.2K viewsLittleton grand opening
14K viewsWelcome to our newest space
We’ll plan the content, film it and build the hype before your doors open.
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